Tag Archives: Search engine optimisation

Blogcamp – how to build a great mummy blog

14 May

Last Thursday I went to Blogcamp. Oh lordy, I sound like a true geek, but actually it was incredibly fun, informative and there were some rather lovely cupcakes (must find out where they came from!).  The best thing about Blogcamp was that I got to meet some fabulous blogging mummies (New Mum Online, Working London Mummy, Actually Mummy, Red Ted Art, Lunchbox World, My Mumdom, Ravelled Threads (who’s not a mummy, but a brill blogger), An Imperfect Life and The Scrummy Mummy).

The first presentation of the day was utterly hilarious. Bangs and a Bun, whose blog I highly recommend, provided some genius snippets of advice. The first being that when you’re writing your blog, you have to know what you’re purpose is – your identity – and inject some of ‘you’. As a PR professional, this is pretty standard advice, but applying it to my own work is not so easy. I feel I found my voice very early on in my blog, but its purpose changed as I came to realise what that voice was. I started my blog to discuss both work and mummy issues, and working mummy issues. I quickly realised that PR and mummy stuff didn’t really fit together and have since started another blog (along with my own business) to discuss the PR side of my life.

My main goal from this blogging exercise was to engage with other mummies. As a working mother, I fast found myself losing touch with the NCT ladies I had spent my early parenting days discussing sleepless nights, smelly nappies and breastfeeding issues with. There was simply no time to meet with them and entering the blogosphere gave me not only an outlet for my thoughts on the highs and lows of motherhood, but conversation and reassurance from other mothers out there. And that’s why I loved Blogcamp so much. I got to meet other mummies going through the same weaning, teething, sleeping problems and I met other people with a passion for words and blogging. We all want to feel understood and in this group, I felt I was.

The next presentation was from Domestic Sluttery about building your community. All very useful stuff and another great blog I was introduced to. We also had a presentation on Internet safety from TalkTalk. Following my recent post on my nephew’s jaunt around the net, this was very interesting. Toby is not quite at the age of having to worry, but he sure as hell knows how to work an iPad. Before he’s out of nappies, I’ll need to form a game plan to keep him safe.

We then moved onto the more technical side of blogging. The most interesting thing from the design man, Daffyd, was that we read websites in an F pattern. Again, it’s something I do every day, but without realising. This behaviour should dictate how your blog/website is formatted. We read along the top first, then down the left side, then back across the right (or something).

The final talk of the day, was brilliant. @LeeSmallwood managed to take the fairly techie topic of online search and turn it into something meaningful. We discussed meta description, titles, trends, H1 headers, images and tags – all of which can help your Search Engine Optimisation (SEO).

I now have a blogging to-do list as long as my arm.

Thanks Sally Whittle, over at Who’s the Mummy for organising such a fab event. It was mucho enjoyed.

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