To blog or not to blog

5 Nov

Welcome to my blog, where I will be exploring the new rules of PR and how they can complement the more traditional tactics.

As European Communications Manager for a multinational IT company, I want to leverage the new PR 2.0 era to engage directly with customers and help the sales guys sell, while retaining some of my favorite PR activities (news jacking and roundtables to name a couple).

I’ve also recently taken a leap into the world of motherhood. Combining this beautiful, but hard role with work is something that requires excellent juggling skills. Ironically, the baby has focused my work-mind more and I am on a quest to wear the two hats with style. Women can have it all!


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